Marketing is an incredibly important aspect of any business. Online marketing courses are worth it because they give individuals an edge over the competition and help them expand their skill set. They could help you land your next big raise – or even your dream job!
Many organizations and universities offer online marketing courses that you can complete 100% online without ever stepping foot in a classroom. Here are 19 reasons why completing an online marketing course is worth it.
Provides Skills to Advance Career
According to a 2020 survey by Coursera, learners who completed an online marketing course reported the following benefits:
- 87% received a career benefit
- 42% improved their job candidacy
- 20% started a new career
- 37% picked a new career path
Online marketing courses give you the skills, freedom, and flexibility to enhance your career, both in the short-term and long-term future.
Provides Opportunity to Increase Income
An online marketing degree or certification could be just the boost you need to earn a raise and/or a promotion. Workers with a bachelor’s degree earn a 67% higher salary on average than workers with a high school diploma.
Coursework and Projects Are Applicable to Your Job
Nobody wants to be stuck in a course wondering “When am I ever going to use this?” Online courses are designed to give you experience in areas that employers value. That means you’ll use what you are learning daily once you start your new position. Here is how you’ll use a few of the most popular online marketing certifications, what they’ll teach you, and their cost.
Lower Tuition Cost Than In-Person Classes
Unlike the fixed cost of a traditional university course, online courses offer a wide range of cost options available to fit any budget – this even includes some courses offered for free! Northern Kentucky University offers its online marketing program for $350 per credit hour with a Path to Success Scholarship.
You’ll Have Access to Many Universities
With online courses, students have instant access to a wide range of colleges and universities suited to levels that meet their individual needs. Here are some of the universities in the US offering online marketing courses that could change your career and change your life:
- Purdue University Global
- Massachusetts Institute of Technology (MIT)
- Cornell University
- DeVry University
- University of Arizona
- Northern Kentucky University
Complete Courses from the Comfort of Your Own Home
Online courses allow you to complete coursework from the comfort of your own home. Who doesn’t love being able to curl up on the couch, stay tucked into their favorite blanket, or be in the company of their loving pet while they work? Online courses allow you to feel comfortable at home while you work instead of in a traditional classroom.
Control Your Learning Environment to Lessen Distractions
Noisy classmates can make it hard to study, concentrate, and do your best work in class. When you choose an online course, you get to choose the environment that suits you best. Stay home, head to the library, or your favorite local coffee shop. The possibilities are endless, and it is all up to you!
Spend Less Time and Money Driving Back and Forth to Class
Not having to be in the classroom also takes commuting out of the equation. No more being stuck in traffic and having to explain to your professor why you were late to class Plus, save the extra time and money from having to make those extra fill-ups at the gas pump!
Work on Your Schedule
Online students love having the ability to view lessons, complete assignments, and ask questions of their professors on their terms. That added flexibility is crucial for busy adults and working parents to whom time is a precious commodity.
Work at Your Own Pace
Not only do you get to choose when to work, but you also get to choose how quickly to work. This allows students to find a pace that matches their abilities and learning styles. You won’t be left behind when you control the pace.
There are Many Courses and Topics Available
With such a wide range of topics available, you’ll find exactly what you’re looking for to meet your individual needs. While in-person classes may only offer a handful of options each semester, the possibilities are virtually endless with online courses. Here are some examples:
- Marketing Analytics
- Digital Marketing
- Google Ads
- Canva
- Facebook Ads
- For more examples, check out Coursera
You Can Access Course Material Anytime
In addition to working at your own pace, online courses allow you to go back and review the material as many times as you need to. Being able to repeat lessons step by step ensures that you can learn the material, whether it takes just one attempt at the lesson or several. You can practice as much or as little as you like!
Stand Out to Potential Employers
Employers are constantly looking for the most skilled candidate to fill their job openings. As an applicant, a certification from an online marketing course can set you apart from the crowd and land you your dream job. Online courses are a fantastic way to get out ahead of the competition!
Add New Skills and Qualifications to Your Resume
As a job candidate, it is vital to be well-versed in a variety of different skills and abilities. Taking an online marketing course can help you quickly and easily add both experience and education. The difference between getting a call back for an interview or not might be as small as having the right certifications on your resume.
Gain Real-World Experience
Online marketing courses offer hands-on coursework that allows you to see what it is like to put your new-found skills to the test. You’ll spend your time working with the programs, software, and websites that you’ll be using in the real-world. Rest assured that your time and energy are going to, be put to good use.
You’ll Receive Individualized Attention from Instructors
A common misconception with online courses is that you are left to click through page after page of information on your own without any help or resources. While this can sound overwhelming, it couldn’t be further from the truth! Online marketing courses are taught by highly trained faculty that care about your success and learning.
Online Education is Improving
The Online courses and universities are always competing for students. This means they are forced to create high quality, applicable lessons, and constantly improve their courses if they are going to keep up with other online course providers – a big win for students! Faculty can also provide individual attention to answer questions and provide clarification when needed.
Take Courses from Any School No Matter Where You Are
Geographic restrictions can sometimes prevent students from accessing the schools and courses they desire. Not everyone can move or change jobs to attend classes live and in-person. With online courses, all you need is an internet connection to be able to learn from top professors in the US and all around the world.
You can transfer your credits to other schools and programs
Be sure to find out if the credits from your program are transferrable before you begin the course. Many colleges and universities offer transfer credit. This means you now have access to many courses that may not be available at traditional colleges and universities in your area.
You can transfer credits to other schools and programs
Conclusion
Online courses are a fantastic alternative to traditional courses. The flexibility is perfect for busy adults who want to advance their careers. They are also great for current college students looking to take a course, that isn’t offered at their home university. Rest assured, your investment in an online marketing course will be worth it regardless of your current position!
