If you ever wondered how to make money on Facebook pages or are thinking about trying it yourself for a little extra income, then this is the guide for you.
To make money on Facebook, start by building a following. You will then post content and monetize your audience. Monetization comes through posting branded content, using in-stream ads, fan subscriptions, stars, and paid online events.
In this article, I will detail how you can gain a following and then cover the different ways you can monetize and make money on your Facebook page.
How To Start Earning Money on Facebook Pages
There are various ways you can earn money using your Facebook page. In the next sections, I will discuss influencer marketing and how you can make money by promoting other people and their products. Keep reading to find out how you can take advantage of the opportunity to make money on Facebook.
Earn Money By Posting Branded Content
Once you develop a loyal following, you can then partner up with other businesses to promote their products and services. These are the basics behind influencer marketing. In your content, you can give a personal review or opinion about the product or service. Then you can get a cut of the revenue when your content leads to a sale.
Many businesses, advertisers, and marketers would want to use your following as a base to promote their product or service. You want to make sure that the product or service you are promoting is aligned with your audience’s taste because then it’s a win-win scenario.
If you need more proof, consider this. Time Inc. found that a majority of customers trust branded content more than the traditional alternatives.
So while these businesses, advertisers, and marketers could use Facebook ads to promote their products or services, they would probably get a better return by working with an influencer like you. But you are probably still wondering how you can become a trusted influencer.
To be eligible to post branded content, you need to:
- Meet Facebook’s Monetization Eligibility Requirements. (MER)
- Tag the entity that you are promoting in your brand post
- Follow Facebook’s Branded Content Policy
Only after meeting these requirements can you begin to turn Facebook into a way of making money.
Earn Money Using In-Stream Ads
In-stream ads help you earn money by running advertisements before, during, or after your video content. Much like Youtube ads, how much money you make depends on the number of video views.
Facebook can automatically detect where to insert their ads in your video. However, if you don’t want Facebook to insert ads for you automatically, you can manually choose when you would like the in-stream ads to appear.
To be eligible to use in-stream ads, you need to:
- Meet Facebook’s Partner Monetization Policies
- 30,000+ views on videos at least three minutes long.
- 10,000 Page followers
- Create your page in one of the countries that Facebook deems eligible
Earn Money Through Fan Subscriptions
When you have a large and active following, then fan subscriptions can be very profitable. Fan subscriptions allow your loyal followers that care most about your page to directly fund it through monthly, recurring payments that you set.
When you have fans who believe in your mission, want the opportunity to connect with you, or want access to exclusive content, then you should consider offering a fan subscription.
With a fan subscription, you can charge your fans from $1 to $99.99 per month. How much you earn depends on how your fans pay for subscriptions. Starting in August 2020, Facebook will not be taking any fees from your money earned on subscriptions.
You will make 100 percent of the profit from transactions on the web. However, both Apple and Android will take 30 percent of your earnings, after taxes and fees.
To be eligible to use fan subscriptions, you must be compliant with:
- Facebook’s Monetization Eligibility Requirement
- Facebook’s Fan Funding Creator Terms
- Apple’s Guidelines
- 10,000 followers or 250 return viewers
- 50,000 post engagements in the last 60 days
- 180,000 watch minutes over the previous 60 days
Earn Money With Stars
Stars are a great way to earn some quick cash for creators and influencers who frequently go live on their Facebook pages. Every time you go live, viewers who like what they see can send you money by purchasing Stars and then sending them to you. In case viewers missed one of your live videos, they can still send you money if that video had Stars enabled.
Facebook pays 1 cent for every Star that you receive. Your followers can pay; however much they choose, be it $2, $20, or even $100. Stars are an excellent way for new or casual fans to support creators like you without a fan subscription.
Earn Money With Paid Online Events
If you used to teach or have a talent in the entertainment business, you could try hosting a paid online event on your Facebook page. Create an online event on your Facebook page, and your audience can pay a one-time access fee to watch.
Unlike hosting events you would have in person, you are not limited by location in online hosting events. You can attract people who are interested in your content worldwide.
Online events work great for people and businesses who are already hosting in-person events, performances, or services but want to transition to the online space. You can use paid online events to host various classes, concerts, and so much more.
Sell Likes and Shares
There are a lot of businesses that are trying to create more brand awareness on social media. They can do this by receiving a like from an influencer or creator with a huge following.
Whenever a page with many followers likes a post, many of its followers see what the page liked. When an influencer with a massive page following likes or shares a post made by a business, they indirectly help increase visibility and brand awareness.
It is important to note what kind of content your audience likes. Sharing a post from a business selling pet snakes to an audience who hates snakes will not yield very good results for the business you’re selling likes to.
How To Grow Your Facebook Page?
There are two ways to grow Facebook pages, either organically or through Facebook advertisements.
Organic
- Works well if you are on a budget—costs very little or no money at all
- Get traffic by joining Facebook groups and communities
- Manually invite people to your page or ask them to join
Advertisements
- You can reach a broad spectrum of people
- You can target a specific group of people
- More expensive
- Send people to your page immediately
No matter what method you use to gather followers and grow your Facebook page, what’s important is to post engaging content that your audience resonates with regularly. Posting regular content that your audience resonates with helps you gain more followers and retain your current followers’ engagement.
Conclusion
There are various ways to make money using a Facebook page. It is important to remember that you can’t monetize your Facebook page without any followers. So the first thing you should do is find people interested in your page, get them to like your post, and follow your page. Once you start getting a following, slowly integrate stuff that can earn you money.
Sources:
https://www.facebook.com/business/small-business
https://www.facebook.com/business/learn/lessons/reward-fans-add-revenue-fan-subscriptions
