You may have heard or know very well that LinkedIn is one of the most famous platforms of today. This is where you can search for a job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. Around 774 million people used LinkedIn worldwide in 2021, and 49 million of them had premium accounts, but don’t worry there’s a free account that has a lot of features you can use for your LinkedIn for Business Page.
LinkedIn is a social networking platform that may be used to increase brand awareness and consumer interactions. By providing engaging content and participating in industry conversations, businesses using LinkedIn may promote to potential customers and partners. LinkedIn may help you expand your expertise and contact base, attract new clients, find top candidates, establish your authority, and market your items and services.
Who would’ve thought that LinkedIn is also beneficial for businesses and not just for those who are looking for jobs or applicants? Amazing right? Read on to see more of how LinkedIn can help you in many ways!
What’s The Difference Between A Company Page And A Personal Page On LinkedIn?
LinkedIn is the name of the biggest professional network on the internet. Our indicates that anyone can use this site to find the perfect career or apprenticeship for you. It can assist you in establishing and strengthening working relationships and gaining the skills you ought to enhance your career, similar to what was discussed before.
You can access LinkedIn via a desktop computer, a mobile device running the LinkedIn app, a mobile web browser, or the LinkedIn Lite Android app.
So basically, easily said, LinkedIn was once more popular with being a platform for career starters and development. But now, businesses also thrive on this platform! You might be wondering, what are the difference between LinkedIn for business and just normal LinkedIn profiles? What differentiates each other?
There are two types of LinkedIn accounts, they are called LinkedIn Page and a LinkedIn Company Page.
Company Pages are pages created specifically for specific businesses, institutions, and organizations. They let LinkedIn users find specific businesses, connect with them, and learn more about their brands, goods or services, employment possibilities, and other things.
Personal pages (profiles) on the other hand represent people on LinkedIn. There are connections in your personal profile. There are followers on your LinkedIn Page. Only a Page may be used to run advertising on LinkedIn. To create a Page, you must first have a personal profile.
What’s the difference between the two?
Company pages are passive, which is one of the greatest contrasts between LinkedIn profiles and them. From your company page, you cannot proactively connect to other people. Prospects cannot be interacted with personally or developed into relationships.
Contrarily, active personal profiles exist. They can be utilized for prospect outreach, dialogue, and relationship-building.
The fact that company sites on LinkedIn represent corporations while individual profiles represent people is another significant distinction between the two.
As a result, they are designed differently, provide distinct user experiences, and serve various objectives.
An individual’s personal profile, for instance, has parts that provide additional information to users. The categories include Activity, Experience, Skills & Endorsements, Recommendations, Interests, and others. In contrast, a page’s Overview, About, Jobs, and People sections explain what a company is all about.
While profiles have connections, pages have followers.
Users decide to follow you as a page. As you would with a profile, you are unable to contact them and establish a connection. Proactive engagement with followers is also somewhat limited.
What Can LinkedIn Do For My Business?
Sales are important to a business, but so are professional relationships and networking. LinkedIn provides several chances to expand your network of contacts and knowledge, bring in new business, hire top talent, establish credibility, and promote your goods and services.
LinkedIn is a professional networking site, unlike Twitter, Facebook, or other well-known social networking sites. Both businesses that do business with other businesses and those that do business with consumers can benefit greatly from LinkedIn. Later you will get this as your read more!
First of all, it is beneficial but free! Who doesn’t want a free account for your business that will intensely help? There is a paid version, but what’s the best thing is that the free version comes with a ton of functions. A subscription option that provides more advantages is always great, but you can leverage the free feature and still benefit a lot.
Reach The Target Market Easily
An international network of professionals and subject-matter experts can be found on LinkedIn. Being a member of LinkedIn makes it easier to connect with and communicate with professionals in your field. By connecting, networking, establishing business contacts, and engaging in high-level discussions through your professional LinkedIn page, you can connect with potential customers without ever seeing them in person.
You may decide whether to publish the information on your company page with everyone or just a certain target audience. You can select a target market in light of:
- The industry
- Location in the world
- Size of the business
- Level of seniority
- Sector of industry
- Job Duties
This means that LinkedIn puts your message on a rocket and shoots it directly to who you aim for it!
Whatever the business, it can always improve its reputation. By asking for recommendations from people you’ve done business with, you can increase your credibility with potential business connections. LinkedIn offers a great opportunity to receive recommendations from previous employees, clients, etc. (These reviews are not publicized unless approved by the company.) Members of LinkedIn have the option to follow businesses, which keeps them informed of crucial business news.
A business has a fantastic chance to expand by getting recommendations and gaining followers on LinkedIn. Who wouldn’t want to work with a business that has a lot of admirers and supporters?
The fact that almost everyone on the platform is professional makes the recommendations extremely credible.
With A LinkedIn Business Page, You May Raise Your SEO Ranking
LinkedIn business pages and postings perform well in search engine results like Google, Bing, and other search engines. Therefore, having a LinkedIn company page will definitely help your SEO. You will have a better chance of showing up in Google search results and, more significantly, on the first page of many searches, thanks to the improved SEO outcomes.
Make sure to improve your company description and utilize pertinent keywords, just as you would on your company website, to have a higher SEO ranking.
A prospect can be hooked by carefully chosen imagery, but it takes words to reel them in.
The “About Us” section on your company page should be a succinct paragraph (2,000 characters or less) that provides visitors with all the information they require about your business. Outline your business objectives in plain terms that anybody can understand by using clear, accessible language influenced by keyword research.
In the end, you want you’re About Us page to communicate the story of your business and make customers understand the worth of your goods or services.
The About Us section of your company page should address six fundamental questions, just like your other social media pages. Albeit obviously modified for a company and not for you personally.
- Who are you? ( Introduce Your Company)
- Where are you based? ( Share Your Location )
- What do you offer? ( All about products or services )
- What are your values? ( Values of your business, history, and your stand )
- What is your brand voice? ( An advocacy connected to your business )
- How can people contact you to learn more? ( Insert contact details )
Just click the “About” tab and enter the description while answering these questions. Make it straightforward, interesting, and aligned with your business.
Establish a Strong Brand Image or Credibility
In today’s technologically advanced world, the majority of consumers evaluate business brands based on their internet presence. Potential clients and site visitors will want to explore your company and evaluate it against your rivals or other businesses in the same industry as a result of the growing popularity of the LinkedIn platform.
If your company chooses to create a LinkedIn account, you will have complete editorial control over a number of changes that could greatly enhance how people perceive your brand. This includes a platform where you can showcase your unique services and spread news while also keeping an eye on how people are referring to your brand.
Promote Your Most Recent Company Update
One significant issue with sharing updates on social media is that, unless you post frequently, your important information will quickly get buried among other people’s messages as new posts appear. Fortunately, you may choose your most significant post and pin it to the top of your page’s news stream on LinkedIn. This way, it will stay there until you decide to unpin it. If you want to advertise a testimonial or an upcoming event for your business, this works fairly well.
To create a post on the LinkedIn company page just go to your page and then click “manage page”, and then select the post that you would like to pin. Then click the three dots on the top right-hand corner and finally, select “pin post”.
This pinned post will stay on top as long as you desire, visitors will immediately see it and you won’t have to worry about new posts burying it deep.
How To Make A LinkedIn Business Page
Before you create a Page, you must have a LinkedIn account. Page creation is currently available on a desktop only.
First, Sign Up for a LinkedIn account for free. After signing up, you can now create a company page for your business!
To create a Page:
Press the icon ( the 9 small boxes ) in the upper-right corner of your screen.
Scroll and tap the ‘Create a Company Page.
Choose the type you want:
- Showcase page
- Educational institution
- Fill out the page with information about your name, your company or institution, and your profile.
- To verify that you are authorized to act on behalf of the business or institution, check the verification box.
- Select “Create the page” from the menu.
- To begin building your page, click!
- Completing the creation of your LinkedIn page.
And you’re done! It’s that easy! But creating a LinkedIn Business Page is just the easy part, so read on to know more about what you can do to maximize the benefits LinkedIn has to offer for your business.
Polishing Your LinkedIn Company Page
According to LinkedIn Support, when using all of the completion meter’s elements on your Page, keep the following facts in mind.
Meter – The meter shows your progress as Page sections are finished; it will go into hiding when all sections have been finished. The meter will reappear if the information is deleted from a segment that has already been finished.
Action cards – They are displayed beneath the meter, clearly identifying any unfilled page portions. Each card lists the missing area, the advantage of having it completed, and a call-to-action button that sends you straight to the Page Edit module.
Action cards consist of:
- Company size
- Website URL
- Street Address
- Custom button
- Your first post
Optimizing Your LinkedIn Business Page
Are you prepared to polish your LinkedIn profile? Here are some tips for improving your company page!
Make Use of Showcase Pages to Market Your Company
LinkedIn removed the option to have a Products and Services page in April 2014 in favor of allowing admins of corporate pages to construct showcase pages for goods, services, and forthcoming events. These pages assist you in creating content for a specific buying audience. You can interact with your customers and share detailed information about your company.
Showcase Pages are LinkedIn Page extensions created to highlight a company, department, or endeavor. For specific areas of your business, you can develop Showcase Pages with their own messages and target markets. LinkedIn Showcase pages are a smart idea if your business wants to draw attention to a single project, advertise something exceptional, or target a particular audience. It’s a good idea to emphasize a unique aspect of your brand on your LinkedIn Showcase Page, particularly if it has to do with business.
If your business is huge or you provide a variety of services, you can feature each page separately with your primary company website serving as the landing page.
Create up to 10 free Showcase Pages through a parent LinkedIn Page.
Here are Tips on How To Make Effective SHowcase Pages For Your Business Page:
Tell visitors what your page is for. – Members of LinkedIn will visit your Showcase Page if the name is catchy. A slogan that explains what to anticipate. Describe the goal of your page and the kinds of material you intend to offer there in as few as 120 characters. So that they know what to expect and if they are in the right place immediately.
Complete All Fields of Information. – Although it might seem evident, many Showcase Pages are lacking fundamental information. And while that might not initially seem like a big issue, LinkedIn finds that pages with all data filled out get 30% more weekly views.
Use Excellent Images – Unexpectedly, many Showcase Pages omit this step and continue using the standard LinkedIn image. That represents a lost chance. A colorful, high-res (536 x 768px) hero image can help your business stand out. In keeping with its branding, Adobe’s Creative Cloud Showcase Page has a vivid image that has been augmented with effects.
Once created, they’ll be listed under ‘Affiliated Pages’ on your main LinkedIn Page.
Note: Landing Pages are designed for a single purpose which is a call to action, on the other hand, Showcase Pages from the words themselves, promote and give the spotlight to a specific service, product, or event.
Join Groups to Develop Your Community and Authority
LinkedIn Groups are a great way to connect with people who share your interests and can help your company page grow naturally. Choose a few LinkedIn Groups that are relevant to your industry to start, and then join discussions there!
Being excessively sales-y is not the way to go here. By giving sound counsel, insightful commentary, or simply sharing your own experience, you can gain credibility and authority.
Members are more likely to check out and follow your LinkedIn company profile if the stuff you share in groups is valuable to them. So be relatable and share stuff that is surely beneficial and full of sense and your page will surely be appreciated!
Build a Larger Network
LinkedIn claims that pages have a greatly increased chance of growth once they reach 150 followers.
Get your coworkers to like, comment on, or share the company’s most recent postings to help your business page take off.
Additionally, you may use relevant hashtags to help people find your material and tag the right people in your posts to broaden their exposure.
Another powerful strategy for expanding your network and establishing credibility is to share other people’s material and participating in high-visibility postings makes you visible to the proper audiences in their feeds.
To leverage current networks, it’s a great idea to partner with companies and publications that have the same audience as yours!
Share Visual Materials
LinkedIn is quickly moving toward being a visual-first site like most others.
The era of posts that were only text-based is over. Images and videos will now be at the top of your LinkedIn Home Feed.
Sharing pictures and videos on LinkedIn as a business is a terrific way to stand out. Additionally, posts with images often receive twice as much engagement than posts with only text!
If you’re feeling inventive, you may also share a multi-page PDF, Word document, or presentation using LinkedIn’s document tool all for free.
Brands and companies may offer dynamic, interesting, high-value information with the help of LinkedIn papers, which can be previewed in a scrollable style.
Utilize Top-Notch Profiles and Cover Images
Creating a visually appealing LinkedIn company page is of the top methods to get new leads. Use a top-notch front picture and profile picture.
These images, especially the cover photo, represent your brand, provide you with a polished appearance, and give you a chance to creatively convey your objective.
Your LinkedIn profile picture should match the images you upload to other platforms. As a result, you’ll gain a professional edge for your business and become more recognizable. It reflects consistency and professionalism on your end which is a great start in building your LinkedIn presence.
Add Useful Keywords to Improve Your SEO
It’s important to enter all areas, like your NAP (name, address, phone number) and business size, because LinkedIn reports that full pages receive 30% more weekly views.
The overview and summary are the two key components of your LinkedIn business page.
Below your name on the website is a synopsis of your company. It should be clear and direct.
The overview, on the other hand, presents a chance to elaborate on your brand’s narrative. You can discuss the story, goods, and core principles of your business here. By using pertinent keywords, you may improve both the summary and overview to broaden your LinkedIn audience. By using these keywords, LinkedIn can better understand what your business does and place you higher in search results.
You may also incorporate keywords directly in your company name to boost your visibility but be careful with this one. Make sure not to over-stuff keywords on your company page name. Keep it simple and straightforward so that it can be easy to remember.
Use LinkedIn’s Features to Encourage Engagement
Some of the best tactics to establish an active crowd on LinkedIn is to post relevant content, such as company success stories or milestones.
Your content strategy can include feature employees. By displaying existing talent, this type of material not only attracts new job seekers but also improves business culture.
Think about your LinkedIn goals carefully and control your content approach as appropriate. If you’re trying to recruit talent, you might reveal details about your corporate benefits.
However, if you were using LinkedIn to find a new market, sharing effective leadership content such as blogs, reports, and opinionated articles would be more advantageous.
You may arrange online gatherings like “ask me anything” sessions about your business.
Cross-promote Your Online Channels
Do you have a lively Twitter or Instagram community? If so, you can promote your LinkedIn company page using those already-existing channels. For example, you can share links to your LinkedIn page on Instagram to increase traffic to your posts.
If you have more than 10,000 followers, you can directly include those links in your tales.
To make your Instagram feed clickable and route traffic to your LinkedIn business profile or articles, you may also utilize Linkin. bio by Later.
The simplest approach to enhance your Instagram bio and get traffic to any website including LinkedIn is putting links in your bio, just a click, and redirecting them to the LinkedIn business page or website.
You may now raise brand awareness, reach your target market, promote your business, draw in a talented pool of employment candidates, and expand your firm now that you have a business page and know how to optimize it.
How To Grow Email List From LinkedIn To Promote My Business?
Make Your Profile Interesting
What do you do initially when you want to learn more about someone or something? Do a search for them online. First impressions are crucial because of this.
When you reach out to people on LinkedIn, they are likely to look through your profile before engaging with you, giving you the opportunity to close the offer.
Consider your LinkedIn profile to be a digital business card. It ought to be memorable enough to stick in people’s minds rather than just being a haphazard card that resides in their desk drawers.
Therefore, you must make an effort to make your profile appear more professional and attractive.
Your audience must understand your company, Unique Selling Proposition, strengths, and how you can assist them just by glancing at your profile and posts. Avoid being overly careless or posting randomly.
Then, post about your current work, use professional images, call attention to your accomplishments, and provide pertinent links. Put SEO first. Your LinkedIn profile’s reach will increase if you conduct thorough keyword research and use the appropriate keywords.
Here are a few tools you may use to research Keywords to find out what words your clients are using when looking for when they search for your products or services.
- Keyword Tool
- SEM Rush
- Keyword Surfer
- Keyword Sheeter
- Moz Keyword Explorer
- Google Trends
Publicize Useful Content
Any social media network, including LinkedIn, is nothing without its content. In contrast to users of other platforms, it is really more difficult to capture their attention on LinkedIn.
A good way to gain exposure for your business and position yourself as an authority figure in your field is through well-researched blog posts.
Make sure your material is concise, informative, and catchy. People lead highly busy lives. Make concise, direct blogs as opposed to ones that are wordy. Create captivating and interesting videos and posts that represent your brand in addition to blogs.
Incorporate relevant hashtags to have them appear in relevant searches, do this by doing keyword research. Clearly and honestly describe how your company can meet their needs or deliver on their expectations.
Don’t exaggerate what your company can genuinely provide. Your viewers will be negatively affected by this.
Create and Develop Your Lead
There are several lead-generation techniques and tools available on LinkedIn. But in order to take advantage of these tactics, you must first establish and expand your LinkedIn network.
Using unique language in your connection request message is one approach to catching people’s attention and establishing a relationship with them. Avoid sending the default message and instead, write material that is engaging. The reader will be impressed and be more likely to take you seriously as a result.
Make sure you don’t appear desperate for sales after sending the request. To better understand your potential leads and what they could be seeking, conduct an in-depth study, and make some research. Utilize these details to personalize your messaging and promote your services.
Join Groups on LinkedIn
Finding and interacting with valuable leads is made much easier by joining groups that are relevant to your business. These organizations typically consist of people who are already interested in a subject or seeking ways to develop their businesses. Thus, joining these groups will significantly simplify your effort.
There is a cap of 100 groups you can join, so resist the urge to join every single one of them. Therefore, be sure the groups you join are pertinent to your expertise; otherwise, it would just be a waste of time.
You shouldn’t just join any group at random; instead, look for groups using relevant terms associated with your company or sector. Identify those who belong to more than five different groups. If there aren’t many groups that are pertinent to you, you can even start your own. This will enable you to meet like-minded individuals and possible clients.
Make Your Landing Page Better
You need a suitable landing page where your lead magnets (CTAs) will ultimately converte once you have put them. And after coming so close, you wouldn’t want to lose, would you?
All of your hard work, effort, and time spent creating excellent, concise content won’t yield the results you want if your landing page isn’t up to purpose.
If you want to increase the size of your email list, you should direct readers to your homepage, subscription form, or another page that will eventually direct them to sign up for your email list.
A landing page with too many CTAs may confuse visitors and distract them. Include one prominent CTA that commands attention right away.
Improve the speed at which your website loads. If it takes too long for your landing page to load, visitors won’t wait.
Keep your opt-in form straightforward. If your potential customers must fill out a lengthy and difficult form, they can become disinterested. Assure them that you are protecting their info. Typos are frequent when entering email addresses. The use of an email verifier on your form would immediately stop signups from any invalid or incorrectly typed email addresses.
Create your landing page and optimize it for conversion! Clarify your offer, make your landing page simple, include your contact details, and do not overstuff CTA buttons.
LinkedIn Networks, 1st, 2nd, and 3rd Degree Connects
Your first-degree, second-degree, and third-degree contacts on LinkedIn, as well as your followers and fellow members of your LinkedIn groups, make up your network. Sending invitations to connect with other LinkedIn users and your imported contacts, as well as accepting invitations from others, are both ways to expand your network. Additionally, how you communicate with other members on LinkedIn depends on how connected you are to them.
First-degree connections are those with whom you have established direct contact as a result of either their acceptance of your request to connect with them or your acceptance of theirs. You will see a 1st-degree insignia next to their name in the search results and on their profile. As a response, you can contact them on LinkedIn by sending a message.
In the meantime, second-degree relatives of your first-degree ties. A 2nd-degree emblem will appear next to their name in the search results and on their profile. You can send them an invitation by clicking the Connect button on their profile page.
On the other hand, those who are related to your second-degree links are in the third-degree. A third-degree insignia will appear next to their name in the search engine results and on their profile.
So to make your network bigger, utilize degree after degree and benefit to the max! Invite, follow, share, join groups, and be active and consistent!
It takes time to establish a presence on any website, even LinkedIn. You cannot start one day and expect to see results the next. Your email list probably won’t grow overnight. It requires patience and commitment.
Therefore, remain consistent if you want your efforts on LinkedIn to be successful.