Snapchat for business? Sounds like a joke no? Well, it’s not. And yes, Snapchat can be used for business! You can use Android and iOS mobile devices to access Snapchat, a social media platform and multimedia messaging app. Snapchat users can add filters and other effects to images and videos before sharing them.
Snapchat or also known as “Snap” will help your business have more traffic, and boost participation.
Increase brand recognition, engage a younger audience to gain new supporters, encourage buying, and is also another way to access content and develop trust.
Snap for business? Lowkey, it’s hard to believe cause much thought that Snapchat was just for flirting, taking pics with great filters, and sharing locations and stories. Well turns out it’s also good for business, read more to find out how!
Snapchat
Users are able to use Snapchat for a lot of different things, including sending clips, live video chatting, sending messages, making avatars a la Bitmoji, and sharing a timeline “story” that is streamed to all of their supporters, even though it initial purpose was on personal, participant sharing photos and videos.
Teenagers love Snapchat extremely much. It’s a smartphone app that enables users to send snaps—images and videos—to other users. Snapchat images and videos, in contrast to those transmitted by text or email, vanish quickly after being seen.
In order to upload pictures or videos to Snapchat, it needs access to your camera. Using the icon in the top right, you may switch between your front- and rear-facing cameras. To snap a picture, click the button at the bottom of your screen.
Snapchat is very much like other social media platforms. But think of all of them as a puzzle that completes each other. You might think “Why do I need to make a Snapchat account for my business, I got FB, IG, Twitter, TikTok, Google My Business, and an excellent website.”
Snapchat is so much more than just an app that has lots of opportunities for flirting. Read to see how much it can help businesses too!
Brands of all sizes can create a free, permanent identity on Snapchat with Public Profiles for Businesses to host all of their original content. From a single location, you can sell things, establish a following, communicate with customers, and get discovered organically. Every Snapchat marketer must have a public profile!
Creating A Snapchat Public Profile
Public Profiles are a brand or company’s initial naturally occurring presence on Snapchat and the first step towards linking all of their original content in one easily searchable location.
With Public Profiles, you can share shoppable products within the app, promote current Lens AR Experiences, and establish organic connections with your customers while also gaining valuable business analytics.
Use a public Snapchat profile primarily for the purpose of exposure. Your audience is only your pals if you have a regular profile. However, if you have a public profile, anyone can access your content. They will undoubtedly follow you if they enjoy your stuff. The number of your followers will increase as a result, and your material will receive more views and engagement.
A user can access more features on Snapchat if they have a public profile. Instead of adding you as a friend when someone finds your material and enjoys it, they can start following your profile.
When the number of your subscribers increases, you can brag about it on your profile to entice additional people to subscribe to you once they see how many there are.
You can publish stories that are just for your friends. It follows that you can continue to share private stuff with many of your friends. Your profile allows subscribers to view your previous articles. You can include a profile photo, a succinct bio, a rough location, lenses, and tales you’ve saved.
Turn Your Regular Account To A Public Account :
Your submitted content on a regular Snapchat account is only visible to your friends. However, your stuff will be accessible to all Snapchat users after you convert your ordinary account to a public one.
This implies that everyone on Snapchat will be able to see and find your Snapchat public account. On Snapchat, having a public profile can help you attract more followers, develop your personal brand, and become famous in some way.
These are the steps on how to create a public profile on Snapchat:
- Step 1: Open the Snapchat app and click your Bitmoji from the top-left corner.
- Step 2: Then, once you are on the profile page, scroll down to the “Add to Spotlight” tab. Click the three dots on the right side beside the add to spotlight and then pick “Public Profiles.” on the choices.
- Step 3: Tap the option to create a public profile. The Create public Profile page will then open.
- Step 4: Tap the Get Started button after the Continue button at the bottom of the screen.
- Step 5: Comply with the directions on the screen and click the Create button. You’ve now successfully finished creating your Snapchat public profile.
There you go! Now, your regular Snapchat account is already a public profile, enjoy more features and utilize it for your business.
Snapchat Key Features Useful For Business
Public Stories
Share your daily activities and behind-the-scenes information in public stories to connect with the Snapchat community on a deeper level.
Snapchat public stories will only be viewed for 24 hours. So every content you post on the stories must have to be something that is worth those hours.
Do not stress out about content you can upload to your snap stories! Because you can definitely repurpose content.
This is very effective. Whatever you post on other social media platforms as stories, you can definitely put it here too! Since most social media platforms have features like this, whatever you put out there is very much welcome here! May it be behind-the-scenes, explainer videos, “A Day In The Life” teaser, tour teaser, quick product tutorials, and so much more!
You can have 60-second BTS for your business in your story. For example, film the new stocks and post them on your story and add the caption “New Stocks! Place Your Orders!” You can also highlight and film your employees, film the process of making the products, you can also film the process of packing the orders and so much more.
Stories on Snapchat have endless! You can film as long as 60 seconds on your stories for Snapchat for business!
Using A Mobile Device, Post To Your Public Story On Snapchat:
1. Launch the Snapchat app.
2. Choose or take a Snap. Using the Snap Camera, you can capture a photo or video, or you can choose one from your memories. If you want it directly from the camera’s screen, take a picture or a video. To access Memories from the Camera screen, swipe up. Select what you want to do with the image or video you want to share by pressing and holding on to it. From the Camera screen, swipe up to access Memories, then press “Camera Roll” to choose an image or video. You can exchange pictures and movies with this function such as infographics, screenshots of text-based content like Tweets, etc. On additional digital channels, you might share. Remember to include captions, bitmojis, stickers, and other elements.
3. This one is optional but you can include an attachment by tapping the paperclip on the Snap’s preview screen. Then click “Attach to Snap” after adding a URL. A wonderful method to encourage your viewers to learn more about what they are viewing is to include a website link in your Snap. You can enter the link on the URL before clicking the GO or paste it so you can find it through search.
4. By pressing your brand’s name under “My Story” and selecting “Send,” you may send the Snap to your Story. Including Topic, Stickers can help more Snapchat users find your content. Snapchat offers several different story kinds, including My Story, Private Story, Our Story, and Public Story for verified accounts.
To ensure that friends, subscribers, and possibly non-subscribers can see your content, make sure to concentrate on posting to your Public Story and Our Story. My Story and Private Story will restrict the audience for your Story to all of your friends or a specific group of them, excluding account subscribers. To post to My Story or Private Story, you must be logged in with the brand username. Access to Private or My Story posting is not available to any other positions.
You can use that creativity to save a Saved Story with an attachment once you’ve generated a Story with an attachment. Click “Create Saved Story” under the “Saved Stories” tab to get going.
The Snaps with attachments you made for your Brand Story should now be visible under “Snaps.” To add the Snaps with attachments to your Saved Stories, use the method described in the “Add Saved Stories” section above.
Snapchat Memories
Permanently display your best public Snaps, Stories, images, or videos. Snapchat Memories is a feature that lets users preserve images and videos rather than having them vanish after a set amount of time. These snaps and stories can be read, altered, texted, saved to your device, or reposted on your Snapchat story. They are preserved in Snapchat under the Memories tab.
This feature saves every single snap you take when you click “save” on the left bottom corner of the screen. You can make it private and put a passcode in it or display it in public so anyone who visits your account can see it. Everything is saved in this tab, your best or even worst snaps that you saved.
This will be helpful for your business in terms of keeping track of, for example, the snaps you took last week. You can compare them to the business situation right now. Also if you need to find something from the past, you can always look for it in the Memories tab.
You are looking for something from days ago or even a week? Just go to the memories tab and you will surely find it ( as long as you saved the snap )
Cover Photo On Snapchat
Log into the hosting account in the Snapchat app. Tap on the Profile management page in the top left corner. Select the Public Profile you wish to edit. Tap the icon next to ‘Add a Cover Photo’!
In personal private snap accounts, you can not use an actual picture. Instead, you can only use a bitmoji which is an avatar by Snapchat. This is one of the advantages of the Public Profile. Leverage this feature to give emphasis to the identity of your company and brand.
Tap anywhere to move to the following screen after creating your profile in the new Profile Management section. To add your profile photo, bio, and other publicly available information, tap “Edit.” And there you go, add your business profile photo, bio, cover photo and etc.
If you construct a Store and connect it to your product catalog, you can showcase products to Snapchatters. Products will be featured on your public profile’s Store tab. Catalogs can be linked through some kind of data feed login or directly maintained to retain more up-to-date inventory information.
Benefits Of Snapchat For Your Business
Expand Your Clientele
Discovering organic content on Snapchat improves the user experience by providing relevant and interesting brand material. Through Spotlight, Discover, @ mentions, and Search, users of Snapchat can find your business.
Verified brands develop their Public Profile subscribers 1.5 times quicker when they publish organic material to Spotlight than when they don’t.
Snapchat has a feature called Snapchat Discover, which is essentially a news feed. The Wall Street Journal, ESPN, and other news publishers, commonly referred to as publishing partners, as well as influencers’ or companies’ content, can all be found on it in the form of stories.
The Snapchat algorithm uses the user’s contacts, group chat partners, common friends, and profile followers to decide who to add to this list.
Snapchat’s @mention feature allows you to tag other users. Simply begin typing “@” followed by the friend’s username, and then touch on their name to tag them. Anyone who sees the tagged snap will have the option to swipe up and friend the person or view any publicly available tales they have shared.
The Snapchat app has a new category called Snap Spotlight that displays short-form video material called “Spotlight Snaps,” which can be up to 60 seconds long. It is a TikTok-like feature on Snapchat that curates a portion of the most entertaining 60-second user-created videos. The Spotlight algorithm on Snapchat attempts to comprehend the user’s specific preferences in order to deliver Snaps that would be of interest to them. The system looks for positive indicators like how long they spend viewing a Snap, if they favorite it, or whether they shared it with others.
How To Upload A Snap To Spotlight:
- To start taking a snap, select the Camera tab in the Snapchat app.
- To make a video, tap and hold the record symbol. When you’re finished recording, release the button, and then
- Proceed as usual to make any necessary changes or effect additions.
- At the bottom right of the screen, click “Send To.”
- At the very top of the page, click “Spotlight.” By hitting “Okay,” you might need to accept Spotlight’s terms.
Discoverability
By enabling users to browse premium video content and written pieces from outside publications as well as Snapchat’s team of journalists, the Discover feature combines the Snapchat for brands function. The ability for users to publish their content to expand brand recognition and reach is one of the Discover feature’s main draws. Given that Snapchat users visit the app more than 18 times a day and spend 25 to 30 minutes using it daily, it makes sense to take advantage of the “Discover” function to increase brand visibility. But this means producing quality content in your public profile!
Develop Trust
Snapchat content uploads are not the only way to interact with your audience. It provides your followers the opportunity to respond and DM (Direct Message) you. However, in contrast to other platforms, you and the person texting you are the only ones who can see if you’re replying, making it simple for you to ignore them.
That’s not a wise move. Make your followers feel special by responding to them personally on Snapchat. Customers stop using or supporting a certain brand, according to 68% of respondents, since they feel the company doesn’t care about them. Show them that you care about what they have to say by not ignoring their communications.
You may interact personally with customers using Snapchat. Businesses can utilize Snapchat to demonstrate a “day-in-the-life” or “behind-the-scenes” like celebrities frequently do. Additionally, Snapchat has a higher rate of message visibility than other social networking sites or email. It is more personalized because the photos are sent to a specific person.
Interact With Clients and Generate An Effect
Maintain the freshness of your profile by frequently uploading new information to keep followers interested in the latest from your company and perhaps attract new viewers, followers, supporters, and customers. Non-subscribers may see your brand’s content in the Discover section or in Spotlight, while subscribers may see your posts on the Subscription carousel.
Engage Younger People
Snapchat is the place to be if your company wants to interact with people under the age of 35. According to data from Snapchat, the social media network outperforms Twitter and TikTok in reaching 75% of millennials and Gen Z as well as 23% of American adults. Additionally, data demonstrates that Snapchat is a popular platform with this younger group. Users use Snapchat for 30 minutes a day on average.
Although people of all ages use social media, the younger generation uses Snapchat more than the others, with the bulk of its users falling between the ages of 18 and 34. It is more likely that people will encounter a branding video from a business on their mobile device as 36% of Daily Active Users in the United States spend more time using their mobile devices than watching television. On both videos and images, Snapchat offers amusing filters and stickers. A wonderful strategy to advertise and develop a devoted following is to display a friendly and enjoyable aspect of your company.
Boost Traffic
Snaps are made with a brief lifespan in mind. An image or video is sent to you; you click on it, and then, poof, it vanishes. Despite appearing rather ineffective, it can really increase traffic. Making photos that are intended to vanish gives them an immediacy that your viewers won’t want to miss.
Use them to personalize, highlight deals, and promote entertaining events, and you’ll be well on your way to attracting customers to your business.
Increase Brand Recognition
Because it is effective, Snapchat is a common technique for well-known companies to advertise. Across over 265 million regular visitors, Snapchat may assist you in reaching a huge audience with humorous commercials, attractive filters, or compelling stories.
On Snapchat, people are likely to come across new businesses whilst chatting with others. Snapchat now links individuals with their contacts through the “Chat” icon on the left side of their home screen. Users can interact with businesses and content creators by clicking the Explore icon on the home screen’s right-hand side.
Influence Transactions
Snapchat users are most likely to discover new businesses when they’re not occupied sending their contacts selfies made with the weirdest filter they could find. The app’s “Discover” icon enables users to interact with firms and brands and browse content created by companies using Snapchat for advertising.
Needy order to avoid coming out as desperate and in, make sure your business’ material is innovative, compelling, and persuasive. Make the purpose of your material to persuade viewers to purchase something!
Make Your Business Stand Out
The Snapchat software was created to be lighthearted and enjoyable. Being real is more important than looking great. Even Snapchat refers to itself as the service for “Real Friends.”
You’ll employ a lot of features that emphasize being fun, inventive, and perhaps even a touch cheeky. Like Converse Bitmojis and Snap Map Layers for Ticketmaster events, two new avenues for consumers and brands to express themselves have recently been introduced by Snapchat.
Leveraging Snapchat
Make Your Snapchat Presence Known to Your Audience
Let your followers know you’ve joined Snapchat if it’s a new platform for your company. You’ll need to experiment with some novel strategies to gain more Snapchat followers because the platform differs drastically from Facebook, Twitter, or Instagram.
Let them know that you have Snapchat! How? Post it on all your other social media platforms and put a username or snapcode on your every bio. Promote your Snapchat username elsewhere. Inform your existing followers on other social media sites if you have built up a strong following there that you are now on Snapchat. Facebook posts can be scheduled. Alternately, plan Tweets to alert folks that you are around.
Share The Link To Your Profile
In order to connect your customers to your brand, Snapchat enables you to provide a special profile link.
Go to your profile and click on your Snapcode on the left to retrieve your link. This will provide a menu of sharing options for your profile.
Make A Unique Snapcode
People can scan a Snapcode from a badge with their smartphone or tablet. By scanning this, you make your business more recognizable and make it simple for Snapchatters to find you. It functions similarly to a QR code.
Users can also find your brand’s distinctive lenses, filters, and content using snapcodes.
How to make a Snapcode
- When you are in the Snapchat account for your company, click the settings symbol in the top right corner.
- Choose “Snapcodes” in the dropdown menu.
- Select Create Snapcode, then enter your URL.
- Snapchat Business Manager
Make Contacting Your Business Simple for Customers To Reach
For Snapchat business users in the US, Swipe Up to Call and Swipe Up to Text functionalities are now available. It is very easy for customers to use, extremely easy! Call-to-action on Snapchat is not even a click, it can be a swipe!
Perhaps the most obvious aspect for brands to use is this one. Snapchat users can swipe up to phone or text a business from their mobile device in addition to visiting the business’ website or downloading an app.
Add A Different Method For Consuming The Content
Presumably, you already provide your audience with content in a variety of forms, such as blogging, ebook, Twitter postings, videos and etc. There is a good likelihood that your competitors will do the same. Why not use Snapchat to create even more interesting content to enhance your marketing and social media advertising efforts?
With features like coloring over Snaps, incorporating music, and voting, you can differentiate your material. The social media activity of Nat Geo is displayed below. Once a Story is complete, they tempt Snapchat users to navigate on the site and keep on reading. Stories are created by mixing Snaps.
You can do so much more on Snapchat for free!
Reminder
Searchability:
Profile names: Ensure that the most identifiable representation of your brand is used as your display name. No unnecessary and additional characters that are not beneficial for your public profile.
Lens Names: Be sure to utilize the most pertinent and easy-to-find terms in the titles of your Lenses.
Cross-Promotion:
Encourage your followers to follow your brand on Snapchat from their other platform users. This will be one of the biggest ways to gain followers on Snapchat.
Direct your external followers to your Snapchat-exclusive content when you publish it.
These strategies are all to influence Snapchatters’ purchasing decisions, given that users are 60% more likely to make an impulse purchase on this platform.
It’s time to make the most of this platform for promoting your company now that you are aware of some of its advantages for businesses, how to set up a Snapchat Business Account, the features your company may use on Snapchat, and how to use Snapchat ads.
So before doing all of this, setting up an account, adding lots of things, building the authority and etc. you must do some things.
Do some competitor research. Do they make use of Snapchat for business? What exactly are they doing well on Snapchat?
Describe your goals. What does your company want to accomplish by using Snapchat for business? How will you assess your progress?
Calendar your content creation. Knowing when to post material, what to post, and how much time to spend connecting with your followers will be made easier by this.
Identify the style and voice of the brand. Make sure to plan ahead so that your brand’s Snapchat presence matches other online platforms and appears consistent.
