Worldwide, YouTube has 2.6 billion active users per month. The predicted number of users is growing every year, so that number doesn’t appear to be going down. Numbers don’t lie! Approximately 122 million people use YouTube every day who are active users. These YouTube figures are absolutely astounding, YouTube for your business? Let’s see!
Did you know that YouTube can also help your business? I know, astounding right? YouTube can help you by promoting your brand’s messages, answering customer queries, show parts of your business that isn’t always seen, and much more for your business. Just get going; the reach, engagement potential, and conversions are already there.
If you are highly interested in getting your business on YouTube to get more engagements, profits, supporters and etc, continue reading! YouTube might just be the best thing you could do for your business!
What is YouTube?
Members can store and serve videos on YouTube, a free video-hosting platform. A link can be used to share YouTube videos with other websites and people. This was last updated in November 2012.
Users can view, like, share, comment on, and upload their own videos to YouTube. Mobile phones, tablets, laptops, and PCs can all be used to access the video service. You may also subscribe, follow, and create your own channel. Upload content according to your desire and interact with your audiences.
The best thing is that you can also make a channel for our business with content only all about your business!
Why Should I Make A YouTube Channel For My Business?
Have you seen the astonishing number of how much people using YouTube? It’s insane!
YouTube is one of the biggest search engines existing! Imagine the number of people has access to your YouTube channel, just one search away!
Aside from all the benefits mentioned above such as you can answer client queries, spread brand messaging, show workday scenarios, and much more. Here are some major reasons why you should make a YouTube channel for your business!
Bigger Audience – Compared to Facebook’s 2.7 billion and Instagram’s 1 billion+ monthly active users, YouTube has more than 2 billion monthly active users. Although Facebook and Instagram are sometimes considered the two biggest social media sites, YouTube really has a larger audience than Instagram. How does that affect your business? It means that you can reach billions of people who could become clients for your business by using YouTube. You’ll have more leads to turn into sales the more people you successfully reach out to. And you will know more about how to do that as we you read more.
This a terrific approach to establishing and advertising your brand. – Genuineness is a crucial quality for many customers. They want to relate to you, understand you, and know who you are as a business. It can be challenging at times to communicate that to your potential customers. YouTube videos are a fantastic method to establish your brand in an original, real approach, even though it is advisable to use story-based marketing to communicate with your clients about your brand in a clear and consistent manner. Similar to this, a single YouTube video may be utilized and repurposed in a variety of ways, making it an excellent tool for ongoing business promotion. For instance, you could shoot a 10-minute YouTube video and then use fragments of it for posts on Facebook and Instagram.
Make Your Business Rank High On Search Engines – If you optimize your channel for SEO, you will appear higher on the search results when someone searches for a video on YouTube, similar to how you would think of Google SEO. Higher results equate to more views, leads, and purchases. There are various methods for channel SEO optimization. You should utilize target keywords, optimize the title and video descriptions, rename your video file using keywords, and fully fill out your account details, just like with other social media optimization. ( will be discussed more in the following sections) You should really optimize your channel for SEO even though there are other strategies to increase video views (that you should still also use). Once you know how to do it, it doesn’t take much time and has a significant impact on your business.
As you can see, YouTube offers you lots of chances to establish your brand, engage with your audiences, produce leads, and increase your bottom line. Don’t forget that not everyone can use YouTube and stand on it until it has a great impact already. So as long as you think that this will benefit your business, do not stop generating excellent content. Everyone starts somewhere, and that doesn’t mean you will go nowhere.
Creating A Free Youtube Channel For Your Business
Having a channel named after your own business will be an advantage. Build your business’ identity and your brand! All you need is a Google Mail and you are good to go!
Here is a Guide on How To Make Your Own YouTube Channel For Your Business:
- Sign into an existing Google account, or create a new, dedicated account specifically for your YouTube business channel.
- Visit YouTube’s homepage.
- Click your profile picture and choose to Create a channel.
- You’ll be asked to create a channel.
- Choose to create a new channel for your business.
Upload video content about your business and showcase everything about your brand through videos!
Note: You may create many channels on YouTube using just one email address. Setting up the new channel only requires connecting to your existing account and clicking a few clicks. If you’d like, you may also create a Brand Account that is connected to your personal account and utilize it for professional or branding endeavors.
An account created just for your brand is called a brand account. Your own Google Account is not the same as this account. Multiple persons can manage a channel from their Google Accounts if it is connected to a Brand Account.
If you wish to offer other people access to your YouTube Channel but not your Google Account, you can use a name other than your Google Account on YouTube by using a band account. Additionally, you can avoid having a public connection between your Google Account and the Brand Account if you don’t want viewers to see your name or email address.
You need a single account to control many channels. If you have multiple YouTube channels, a brand account can be helpful.
Here is a guide on how to create a brand account and a YouTube channel for your company:
- Find out if you have an existing brand account first.
- Register on YouTube.
- Activate the channel list.
- Select New Channel by clicking.
- To create the Brand Account and confirm your account, fill in all the required fields. Next, select Create. Your
- A brand Account is made as a result.
And you’re done! You’re now ready to start uploading content! See how easy and fast it is?
Now that you have an account, you will know how to set it up and optimize it for more views, likes, comments, hares, likers, supporters, and of course customers!
Setting Up Your YouTube Business Account
You already have an account, now you must be wondering why is it important to set it up properly. You will know as your read on!
1. Put Keywords On Your YouTube Channel Name
Use the “Company name: Keyword” format instead of “Company name + Unnecessary Characters” because it will not be good for your channel. “Keyword” is your industry, your service, your product, or any other term that helps identify your brand and makes it easier for people to find you online.
Using a phrase like “Moon Light (company name): Cosmetics (Keyword)” is a good example. It’s best to think of this as a way for consumers to discover your business naturally rather than as more characters filled with jargon about you. Put yourself in their position. Both informational users searching for your target term and transactional searchers who already know your name will be able to reach your channel.
In order to notify and interpret YouTube about your channel, you should use keywords. They help YouTube specifically understand the kind of content you produce and the target audience you’re trying to reach.Choose “YouTube Studio” -> “Settings” -> “Channel” -> “Basic info” to add channel keywords.
2. Fill Out Additional Details For Your Business Channel
There is an “About” section once you create the YouTube channel for your business. Fill it out with all the information it needs, updated and accurate. Fill out the channel description, details, email address, and location, and put links. This is so that whatever details the customers or searchers need about your business, they can find it in that section when they look.
The first 48 characters of an About Us page on YouTube appear in the search results, therefore it’s important to fill up this part for site visitors to understand who you are as well as for YouTube to be able to deliver the best snippet of information.
3. Set Up Your Channel Icon And Artwork.
Put profile pictures and headers on your YouTube account. You can use the logo of your business and put a header that contains more details about your business, it might be products or the team behind your business and etc. As long as your artwork and icon on YouTube align with the identity and branding of your business, it will be fine. In doing this point, your number one priority should be not to cause confusion to the searchers if they are in the right place or not. If it’s not a “Yes, I am in the right place” type of icon and artwork for them, then it’s not working for your channel.
The fundamental layout of your YouTube channel should feature your brand prominently. To make it simple for your audience to recognize you, be sure to add your firm name and logo. You don’t want to deviate too much from the visuals and descriptions that your customers often associate with your brand. Consistency is a key component here.
4. Call-To-Action
Make sure to include clear calls to action in both the video descriptions (the text that appears below the video) and the actual videos to give your visitors the chance to interact and engage with your company further. To ensure that you can engage with the entire spectrum of your viewing base, include a range of soft and forceful calls to action. You can use sentences like “Comment below” or “click the link in the description box” to encourage engagement with your viewers.
5. Tag Videos Accurately
Tagging makes your video more visible not only in Google’s search results but also in YouTube’s own search results. Make sure to title your videos in a way that incorporates the main keywords you’re attempting to target and also conveys a clear concept of what the video is about in order to assure higher levels of search visibility. Use the space provided for the video description to include additional keyword-focused content that is also pertinent to the video’s topic. Additionally, don’t forget to make use of YouTube’s keyword tags tool, which presents you with suggestions for tags that are typically associated with the subject matter of your video.
Optimizing Your YouTube Business Channel
In the simplest terms possible, effective SEO increases your internet visibility. This implies that the more traffic your website receives, the more likely it is that a larger audience will be interested in your product or service. Optimizing your channel is an excellent way to gain more viewers, likers, followers, commentators, supporters, and customers!
By doing all these things you can optimize your youtube business channel :
Put Keywords On The Title Of Your Videos
Your video’s title is (by far) the most crucial piece of metadata. Because of this, using your keyword in the title of your video is crucial for video SEO. Additionally, be careful not to alter the keyword. Use the exact term, word for word, whenever possible.
Your titles should not exceed 70 characters (including spaces). In the title of the video, mention the search word you want to rank for naturally. For example, if you want to rank on tutorial videos, you can use words such as “Tutorial” “Step-by-step” or “Ultimate Guide” By using a title, you may promise the user value and that you can give what they need or want exactly.
Use terms like “Without” or “How To” to pique curiosity. For example, “How To Make AC Cosmetics Velvet Liquid Lipsticks Matte Without Spending A Penny” or “How To Make AC Cosmetics Velvet Liquid Lipstick Matte Using Only One Ingredient“. Rather than “Turn Your AC Cosmetics Velvet Liquid Lipstick From Sheen To Matte Tutorial“.
Add Tags
You have 100 characters to use in this section of YouTube Studio’s Advanced Settings to add tags that complete the metadata for your channel.
Although these tags perform the same job on your website and on your YouTube channel, not every marketer gives meta tags the attention they deserve. The more pertinent and contextual information you can offer, the better, as the goal here is to enable YouTube and Google to index your site for search. Just keep in mind that keyword stuffing is dead, so only add tags that are useful. Don’t overdo it. You’ll be alright if you approach YouTube optimization with the same tact you would use for on-page SEO on your website.
To add tags to your YouTube videos, just click create in the top right corner, and upload your video. Then, click more options and select “Tags”.
Have An Excellent Thumbnail
Creative video thumbnails are a relatively recent distinction that is showing up more frequently on YouTube SERPs (Search Engine Results Pages). When cursors linger over video thumbnails, which were static images just a few years ago, they now instantly animate.
Custom thumbnails present a preview of your material to your target audience, increasing click-through rates and exposing it to a larger audience. And the good thing about thumbnails on YouTube today is that you can personalize them and add them very easily.
To Add A Thumbnail You Should :
- Activate the YouTube app.
- Press Library, go to your movies
- To edit the thumbnail next to the video, select “Edit thumbnail” from the More Edit menu.
- A unique movie thumbnail can be created from a photo on your device by tapping Custom thumbnail or
- Choose an automatically produced thumbnail.
- Select the appropriate thumbnail and touch SELECT to confirm.
- Click SAVE.
The secret is to create a personalized thumbnail that aesthetically stands out from everything else on the page in order to generate a strong first impression.
Over all else, video thumbnails must continue to be precise and pertinent to the actual video. Avoid overpromising and avoid using clickbait language.
Create A Playlist
Playlists have been proven to increase viewing time. YouTube automatically switches users to the following video in a playlist as one ends, effectively shifting their focus from video to video.
You can demonstrate complex ideas without being limited to a single video’s duration limit by connecting videos to create a longer, more thorough playlist. Playlists help divide the video project’s file size into smaller individual videos, which speeds up uploading.
To create a playlist on YouTube, you need to:
- Go to the Library tab.
- Tap New playlist in the “Playlists” section.
- To add to the playlist, select one or more videos from your watch history.
- Tap NEXT.
- Give your playlist a title and set its privacy.
- Tap CREATE.
Utilize the First 15 Seconds
Dean uses the Preview, Proof, Preview strategy for YouTube SEO, which immediately grabs viewers’ attention. Your video is in a strong position to rank in the sought-after top four if you apply this format to the first 15 seconds of your video.
Briefly describe the topic of your video and the benefits of watching it in the preview. “Here’s what you’re going to learn in this video,” for instance. The proof part is where you explain how your video has demonstrated its effectiveness and include examples, anecdotes, and facts to support your claim. For instance, “Our clients have used this strategy numerous times and swear by its effectiveness.”
Make the first 15 seconds of the video the most interesting and pay attention to it. It is more important than you think it is, you fail to keep the viewers from these first seconds, and you fail to keep them as clients most likely as well.
Interact With the Viewers
Videos can be more individualized than photos or subtitles because of this. While some of your YouTube videos might need to be professionally produced (which is fantastic! ), others might be more relaxed, informal, and personable. By addressing your audience personally, you might encourage viewers to leave comments or take other actions to interact with you. For example, use this sentence “Shoutout to everyone who ordered our new shade, you guys are amazing. Comment below with your thoughts about our new product!”
The best part is that it actually functions! Visit the comments section of a website for a well-known YouTuber or a company you enjoy to see what it actually does. Customer involvement is crucial, especially if your company operates in a cutthroat market. Therefore, be sure to make the most of the incredible opportunity YouTube provides you to engage with your audience.
Add Video Description
Improving your YouTube caption can lead to increased subscribers, higher viewing times, and view counts. It can also help with YouTube SEO by allowing the platform’s software to understand your video and suggest it to new users, which can boost your YouTube statistics.
It has a “Description” field where you can enter anything before hitting publish; be sure to optimize it. To employ accessible keywords, be precise, and conduct keyword analysis.
Work On Your YouTube Intro
The intro is the opening of your YouTube video. Making a strong YouTube opening is crucial for keeping viewers on your channel longer. A compelling opening teases viewers and establishes the mood for your video. It also leaves an impression on your viewers, and if they have a positive one. They’ll want to stick around and watch more of what you have to offer. Additionally, it will contribute to more views and subscribers.
You can use snippets of the latter parts of your video. For example a controversial question with a piece of intense background music. Or a cliffhanger, for example, someone crying or fighting, will trigger their interest and they would want to stay until they know what happens.
Connect With Other Platform Accounts
Social Media Platforms are interconnected. They can benefit one another by promoting themselves. For example, you make an account on TikTok, Instagram, and Facebook. Now, your bio should in each account contain the usernames of all the other accounts. This is so that the people from a certain platform know what to look for when they want to visit your business.
Each platform has its own specialty. For example, Instagram specializes in photos, Facebook specializes in interaction and TikTok specializes in targeting younger audiences. So when potential customers want to look at your business on any platform, they know what to search and they will see.
You can add the usernames of your other social media accounts on the “Links” tab on the “About” section where you filled out the channel description and other details.
What Type of Content Should I Upload to my YouTube Business Account?
Since YouTube channels are mostly known for creators, you might be wondering what content is worth uploading to the YouTube channel of your business. It is important that everything you upload is well thought out. The following are ideas that will be excellent content for your business YouTube channel.
Behind the Scenes
Show viewers what goes on behind the scenes of your business. For example, if you have a food business, you can take your camera and film a vlog about your business processes behind the camera. How you make your products, who makes them and etc. You do not necessarily have to share the secrets of your business because that is your intellectual property. You can just take the camera and bring it to the workspace to show the viewers what happens “behind the scene”. It shows authenticity because most businesses just show the final product, but when you take your viewers behind the scene, you show the workers behind it, the process and they will feel as if they are there together with you. It may not be that obvious but these type of videos impacts viewers so much!
Explainer Videos
Explainer videos are a terrific method to briefly introduce a topic, an instruction, or an idea. This could be a brief description of your business, product, or services you provide. In either case, it provides a simple point of entry for those who are unfamiliar with your brand. People love explainer videos, they are useful and always relevant.
If your business has one, YouTube is a great place to highlight it for the most exposure.
“A Day In The Life”
YouTubers love walking in another person’s shoes through A Day in the Life videos. They start recording when they wake up in the morning and take viewers through a typical day in their routine.
This is one of the many popular concepts of videos on YouTube right now. Why not take this and incorporate it into your business channel? For example, “A Day in the life of an AC Cosmetics Lab Worker” or “A Day in the life of a BreadBreak Baker“.
This will give the viewers a behind-the-scene type of vibe but it includes the day of a worker and not the owner. Isn’t that such a good personal touch?
Tour
You should use this well-known video concept if your company has a physical location. Utilize this well-liked video format to give audiences a look behind the curtain. You can display your store, workplace, office, manufacturing facility, workstation, and other areas.
People love this kind of content because it isn’t like other contents which is scripted and repetitive. Every tour on YouTube is different and raw.
Product Tutorials
This type of video is an instructional video, it should be an educational and practical option for audiences, whether you’re explaining your own item or want to demonstrate how to use it. This kind of video is ideal to explain anything to people, for instance, if you just released a new product in your cosmetics company with a novel packaging design.
For example, when you released a new product and it has new complicated packaging, you should upload an explainer video on your channel. And link it to other social media platforms so that when a customer needs to see it, they will know where and what to search on YouTube.
This video should teach them what are components of the new product they are unfamiliar with, what are the parts for, how to use it properly, and all that stuff. This type of video should help the customers who need help with your product.
Q & A
Do viewers ask questions in the comments on your videos? Perhaps your business receives questions from customers frequently. Make a video in which you respond to your most recent or most often asked queries.
Another excellent thing to do is post on other social media accounts so that they can ask anything about the business. For example, post a poll on Instagram, make a post on Facebook, and Tweet. Then let them know that you will gather all their questions about the business and you will answer them in one video which will be on the YouTube channel of the business.
Reaction Video
A reaction video is when you play something and you will also film your reaction while watching for the first time. For example, you compile videos of those who bought your products for example from TikTok. Say you have a baking business. Some of the customers added videos on TikTok about your product. Some are positive, some are negative. As you reveal your reaction you can also address some concerns at the same time.
This type of video on your YouTube channel business shows that you listen to your customers and you value their opinions and you care about their experiences.
Collaborations
Collaboration with influencers is one of the most popular tactics of businesses today. Working with influencers can help your brand generate internet buzz. When you work with influencers of your choice, you may carefully choose their audience as well as the information they should provide about your business and product.
You should post videos of your collaborations online with other creators or influencers. Imagine this, the followers of your chosen influencer scroll on YouTube. And suddenly see a video from your channel which has their favorite influencer in the thumbnail. (Thus the emphasis explanation of the thumbnail in the section above). They will immediately click the video.
Imagine how many times this might happen if you upload videos with influencers you collaborated with. This will immediately add more new viewers and subscribers to your channel!
Nothing is easy, especially at the start. Your channel will not grow overnight, it will take a lot of time and work. But it will eventually impact your business and you will feel it!
