What Is A DMARC Record?
Do you ever wonder what happens to the emails that failed the SPF and DKIM verification? That is where DMARC comes in! DMARC or Domain-Based Message Authentication Reporting and Conformance is a record that enables receiving email servers to decide how to handle emails from your domain that fail SPF and DKIM verification. SPF and […]
What Is An SPF Record?
Have you sent emails to your customers and received no response? It is likely because your emails are bound to your recipients’ spam or junk folder. One of the reasons could be that your SPF record is improper or you do not have one. SPF stands for Sender Policy Framework record, a DNS (Domain Name […]
Tracking Your Small Business
Finally! Now that you know how to establish and optimize a website for your small business, leverage social media and multimedia marketing. And you also learned about the right way to administer PPC and PPL campaigns and optimize Google My Business. This time, you could use some tools to monitor, assess, and measure your information […]
Pay-Per-Lead (PPL) For Small Businesses
Pay-Per-Lead is a marketing strategy to help your small business gain new customers. It refers to the practice of paying those who advertise for you as a business or company based on the number of leads they generate that suits your demography. For example, create a landing page (described in chapter 5) on your website […]
How To Set Up Your Website
Your business Website should do the heavy lifting for you. Websites are one of the most powerful marketing tools today. Imagine how much it will allow your small business to promote your services in so many ways, and it’s free. Websites are a gift from above, which means marketing like never before. A website is […]
Internet And Marketing As A Team For Your Small Business
Why is Internet Marketing Important for Your Small Business? As a business owner, you have inevitably heard about online marketing; perhaps you are curious why it resounds a lot in the industry. Let’s see how Internet Marketing is essential for your small business. Unlike traditional marketing, it enables concentrating on specific targets with local or […]
Multimedia Marketing For Small Businesses
Marketing relies heavily on Multimedia, thus resulting in Multimedia Marketing. The more forms of multimedia used, the greater your business’s exposure to the market, resulting in increased sales, a significant market influence, and popularity. See how Multimedia Marketing can help small business owners with promoting their business. Multi-channel marketing is interacting with customers through multiple […]
What is Google My Business ?
In this day and age, there are a lot of available opportunities for businesses and business owners. Regardless of what kind of business you have. May it be small, big, old, rookie, or established. Yes, you read it right! Everyone, including you, can have endless possibilities and opportunities to help your business grow. One of […]
Digital Marketing Vs Traditional Marketing: What You Need to Know
Imagine having the chance to choose both Digital Marketing and Traditional Marketing. Ah – the wonderful world of marketing! It’s a gift and a curse. It can either make or break your business. If done right, your marketing campaign can drive traffic and sales. However, if you fail to do it correctly, you’ll lose money, […]
What Social Media Marketing is and Which Platform is Best for Your Business
It’s 6 in the morning. Before getting out of bed, you pull out your phone and check your newsfeed. And that doesn’t stop there. Your day isn’t complete without posting an update. Let’s admit it. Social media is part of our daily lives. It’s our way to meet new people, connect with family and friends, […]
